Multi-modal crowd counting involves estimating crowd density from both visual and thermal/depth images. This task is challenging due to the significant gap between these distinct modalities. In this paper, we propose a novel approach by introducing an auxiliary broker modality and on this basis frame the task as a triple-modal learning problem. We devise a fusion-based method to generate this broker modality, leveraging a non-diffusion, lightweight counterpart of modern denoising diffusion-based fusion models. Additionally, we identify and address the ghosting effect caused by direct cross-modal image fusion in multi-modal crowd counting. Through extensive experimental evaluations on popular multi-modal crowd counting datasets, we demonstrate the effectiveness of our method, which introduces only 4 million additional parameters, yet achieves promising results. We will release the source code upon the acceptance of the paper.